BETA 2026
Join us for a dynamic day of networking, product showcases, and industry insights!
Hey Trades & Associates/ Consultants! Want to connect with builders? Secure your exhibitor spot at BETA!
Join us for a high-energy day of networking, product showcases, and real industry insight—all designed to put your business in front of the right people.
Builders - join us as attendees and meet the partners who will help power your next project.
The day will kick off with a featured panel of regional city and county development leaders—including representatives from Sacramento County, Placer County, Rancho Cordova, Folsom, and Roseville—sharing insights during a moderated discussion.
After the panel, connect with these agencies directly on the trade show floor, where they’ll be available for questions, conversations, and new opportunities.
Featuring a lunchtime keynote from Danushka Nanayakkara, Assistant Vice President of Forecasting and Analysis at NAHB, sharing expert perspective on market trends and what’s ahead for the building industry.
Don’t miss your chance to be part of one of the year’s premier events!
Event Info
Date: Tuesday, June 16, 2026
Location: Roebbelen Center @ The Grounds
700 Event Center Dr, Roseville, CA
Contact: Evelyn Vanderville, evelyn@northstatebia.org
Schedule
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7:30 AM – Exhibitor Set-Up
- 8:30 AM - "What's Developing" Regional City and County Development Leaders Panel Discussion
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9:30 AM – Trade Show Opens
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11:30 AM – Lunch Served
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12:00 PM – Keynote Speaker: Danushka Nanayakkara, Assistant Vice President of Forecasting and Analysis at NAHB
- 1:00 PM – Exhibitor Tear Down Begins
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3:00 PM – Tear Down Complete
Pricing:
All attendee tickets include lunch and access to tradeshow
- Builders: $85
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Members: $105
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Non-Members: $145
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Exhibitors: $650 or $1200
Sponsorships available and range from $2,000 - $250
Chairman’s Circle Members: Register with Evelyn by Friday, May 22nd
Deadline to be included in the printed program: Friday, May 29th
Attendees (67)
Mario Archila
SD IT Support
Elijah Arnold
MARS Solar and Roofing
Jon Benecke
Ameriprise Financial
Alyssa Blondon
Lennar
Jonathan Chitambar
The Brothers That Just Do Gutters
Misael Cortes
KB Home
Jason Cruce
SAFE Credit Union
George Dawson
Regional Sales Representative
Milgard Windows & Doors
Rick Fayad
QC Manufacturing, Inc.
Jeff Feldman
Custom Home Accessories
Sean Fisher
Territory Manager
Metropolitan Hardwood Floors Inc.
Daniel Hagman
Lennar
Ivy Hagopian
Sales Director NorCal
Interior Logic Group
Ashley Hale
Community Ambassador
Villara Building Systems
Jim Hamilton
Business Development Manager
Teichert Energy & Utilities Group
Vanessa Hensley
KB Home
Brian Johnson
Fusion Sign + Design
Angie Kinder
Emser Tile & Natural Stone
Cameron Kjome
Client Relationship Manager
Emerald Site Services
Andy Llora
QC Manufacturing, Inc.
Lisa Marinello
Homebuilder Sales
MRS Roofing & Solar
Gavin McClure
Riggs Distributing Inc. Sub-Zero, Wolf, and Cove
Ryan McCormick
Client Manager
RICK
Frankie Mendenhall
Sunrun
Carson Miller
Business Development
Strategic Tax Solutions
Mariah Motheral
Lennar
Nate Peo
Lennar
Derek Phelps
Builder Relations
Villara Building Systems
Paul Pruteanu
ADS
Rich Radoycis
R. E. Y. Engineers, Inc.
Kayla Rhodes
Lennar
Nathan Riddell
New Homes Account Manager
SRD (Solar and Roof Direct)
Jenna Sauer
Purchasing Manager
Lennar
Michele Simas
Simas Floor & Design Company
Tammi Storey
Lennar
Nelson Tejada
ADS
Ken Topper
Morton & Pitalo, Inc.
Maria Trunzo
Principal
Maria The Sign Lady
Ty Van Cuick
Director of Sales and Marketing
Universal Custom Display
Kimberly Van Nieuwenhuyzen
Purchasing Agent
Lennar
Chad Watts
Vice President of Construction Risk
Bender Insurance Solutions
Nelly Zuniga
Lennar
Adam Schaefer
SAFE Credit Union
Taha Gabajiwala
ADS
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