• IRM - Research & Analysis (Classroom)

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    Name: IRM - Research & Analysis (Classroom)
    Date: August 16, 2017
    Time: 9:00 AM - 4:00 PM PDT
    Registration: Register Now
    Event Description:

    Understand the foundation of new home research and analysis and apply it with experiential in-person activities.

    The Principles of Residential Marketing is made up of 2 classes:
    Research & Analysis Online course (part 1) must be completed and paid for separately (and is a pre-requisite) to the classroom version
    . The online course will help you begin to build the skills necessary to get your single- and multifamily homes to market and continually monitor their success, whether you are a builder, developer, land planner, designer or real estate professional. By completing this online component of the course, you will be able to:

    • Understand roles and responsibilities of builders and developers for development of a community.
    • Define, conduct and compare market research to determine location, product and target market. 
    • Understand the macro and micro aspects that must be analyzed for site selection.

    You will be asked to bring completed materials from the online course for use in activities in the classroom (part 2) so it is critical that you complete all aspects of the online course and prepare accordingly before coming to the classroom.

    Register now for the Part 1 online course.

    This classroom course (part 2) that will be held on August 16th in Roseville, CA applies the research and analysis concepts through hands-on training using your completed exercises (required) from the online course. You will deepen your understanding of the key aspects of adaptability, evaluations, level of control and flexibility to achieve successful development projects. Learn how to continually revisit and revise strategies based on ongoing research. By completing this component of the course, you will be able to:

    • Create a pro forma and annual budget and be able to explain the impact of financial considerations on development decisions.
    • Apply research findings to your product to ensure success with your target audience. 
    • Complete a detailed product analysis, comparing your product?s value and purchase process to other builders, communities and resale.
    • Apply best practices for evaluating the product design, pricing and marketing campaign

    Click "Register Here" button above to register for the Part 2 Classroom course.

    Special Instructions: Part 1 (online) must be taken prior to Part 2 (classroom) and the worksheets completed during the online portion must be brought to the classroom portion of the course. Students are strongly encouraged to take Research & Analysis before Strategy & Implementation for the most valuable learning experience if working towards the CMP and/or MIRM designations.

    Location:
    NEXT New Homes Group
    950 Reserve Drive, Suite 130
    Roseville, CA  95678
    Date/Time Information:
    Wednesday, August 16
    9:00AM-4:00PM
    Includes Lunch
    Contact Information:
    Angela Tsukiji
    Fees/Admission:

    Part 1 Online Class Fee - $199 Members/$299 Non-Members

    Part 2 Classroom Fees:
    $250 Builder Association Member
    $200 Sales & Marketing Council (SMC) Member, use promo code:  SMC2017
    $400 Non-Member
    If for some reason you were not able to take the online class prior to August 16, an additional $199 fee will be assessed and payment expected prior to taking the class.

    No Refunds after August 9, 2017.

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